Our Story

Anthony Aguiniga spent the better part of a decade in the Army Special Forces and wanted to create a product that fused combat boots and sneakers that could meet the needs of his past experience. 

As the business took off, Anthony attended the MBA program at SMU Cox where he met Mason Hamlett. The two decided to partner together after graduation and take the company to the next level.

Rooted and inspired by their past experiences and uncompromising standards, the two wanted to make products that would be a staple for the everyday elite and protectors of our communities. 

Veterans supporting veterans

Heroes On The Water
The Honor Foundation
Baltimore Station
Heroes On The water

Woobies is proud to partner with Heroes on the Water, an organization dedicated to helping veterans and their families heal through the therapeutic power of the outdoors.

The Honor Foundation

Woobies partnered with the Honor Foundation (THF) which Is a career transition program for U.S. Special Operations Forces that helps those operators translate their elite military service to the private sector and become the next generation of corporate and community leaders.

Baltimore Station

Baltimore Station provides a variety of support services for veterans. Woobies partnered with the Baltimore Ravens during their annual Salute to Service game hosting a Ruck March before the game and donating canned food to Baltimore Station, as well as hosting and celebrating all Veterans and ruck march participants. 

Learn more about us

Death Squad
Everyday Elite
Origin Story